The development of the business culture will always be influenced by the environment that is conducive both to the internal organization and its environment.
The culture of the company is defined as “the set of ways of thinking and acting of the different members that make up an organization” .
When structuring an organizational culture, the company projects a road map to identify where it is going and with this develop short, medium and long term projects.
When the company draws a new horizon with a view to internationalization, its organizational climate becomes transcendental in decision making.
First, there must be a commitment on the part of the general management, which must show a constant interest in the process, transferring that motivation to its collaborators.
Once the internationalization of the company has been promoted, the methodological process must be analyzed (vision, mission, SWOT, strategic objectives among others), this in order to vitalize the company and prepare it for sustainable work in time, thus allowing the active participation of the members of the organization so that they feel more identified with the strategic plan to be developed.
Achieving the adjustment of this methodological process to the internationalization process will allow its strategic plan to ensure its viability and stability over time.
Some important aspects to evaluate within the methodological framework are:
1. The vision. This defines us how we want to see the company in the future, that is: What do we want to be?
2. The mission: Does it identify us Why we exist?
3. SWOT: It allows us to identify the favorable and adverse factors of both the environment and the company. It allows the company to define the strategic objectives and in turn is a useful tool to identify some important criteria both internally and in the environment to establish its internationalization strategy.
With SWOT, what is sought is to identify the main strengths, opportunities, weaknesses and threats.
They are internal factors over which we have control to take advantage of it and that puts us at an advantage against our competitors.
They are external situations, of which we have no control and what is sought is to take advantage of them at the moment.
They are internal factors that we have control and that puts us at a disadvantage compared to our competitors.
They are external factors of the company and are not controllable, so it is necessary to know them in order to anticipate them.
The company must consider the aforementioned points and carry out an evaluation of its business culture to structure the path to be traced and therefore be able to direct its strategy towards the fulfillment of the proposed objectives.
I end this article with the well-known phrase of the novel: “Alice in Wonderland” which reads as follows:
ALICE: “Tell me Jack, what is the right path?
CAT: “Where are you going?”
ALICE: I don’t know …
CAT: “If you don’t know where you’re going, it doesn’t matter which way you go”
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