Commercial opportunities in Croatia are mainly in the services sector and more specifically in tourism services. Other services related to education or publicity and public relations are also demanded.
The convenience of having a local partner
Although it is not essential, it is very convenient to have a local partner well positioned in your sector to have a guarantee of success.
Select your importer-distributor carefully
Because it is a small market and has few good distributors that really have a network that covers the entire country, so that you can have as a business partner a company that helps you consolidate and maintain the presence of your products in the market Croatian. The choice of importer-distributor plays a key role in the success of the business.
Be persistent in the commercial and investment relationship with your Croatian clients
It is recommended to keep the interest towards your Croatian customers alive, either through an annual visit or trying to coincide in an International Fair. It is a market where there is great competition, so taking care of their importers-distributors will help prevent their products from being replaced by those of other European Union countries (mainly Italian, German and Austrian), which are continuously offered to them.
In the case of relations with public bodies, communication can be tedious and lengthen longer than expected, so there is patience until results are achieved.
Respect the work agenda
Croatian businessmen tend to organize their time, are respectful of their commitments and not exempt from certain impatience and even arrogance on many occasions.
Try to always arrive on time for your appointments
In the event that the scheduled interview cannot be reached on time, telephone the company to report the incident. The cancellation of interviews are very badly seen by Croatian businessmen and damages the image of Spanish companies.
The Croatian market is not similar to those in the neighbouring countries of the Balkans
When considering addressing the markets of the countries of the Western Balkans region, keep in mind that, due to the higher level of economic development in Croatia, the Croatian market is currently more demanding in quality and technology than those in the neighbouring countries of the region.
Difficulties of access and collection security
It is difficult to compete in the Croatian market, having to face a small and poorly connected market with Spain, with transport that in most cases is expensive and scarce and with the competition of the financial facilities granted by Italian or German entrepreneurs. Even so, it would be convenient if, at least, the first operations were covered by a letter of credit or by export credit insurance, as there were numerous Croatian companies with liquidity problems, although so far the claims for non-payment have been very few.
How to communicate
The official language is Croatian, but it is quite frequent to be able to carry out the negotiation in English, the language in which the catalogues that are distributed should be. Italian and German are also quite widespread given the special relationships they have with Italy, Germany, and Austria. In some circumstances it may be necessary to have to resort to the services of an interpreter, so make sure to make sure before arriving at the interview.
The usual communication is similar to that with other European countries, both by email and by phone. Although, it has been observed that the telephone call is always much more effective than emails, which often do not receive a response; especially as far as relations with public organisms are concerned.
Being a Catholic and Central European education country, customs, and customs in personal relationships are very similar to the Spanish. Latin American businessmen will not find any the difference in the treatment, except for a somewhat less open and cordial attitude to which we are accustomed to in our countries, as coldness to the stranger is a characteristic of Slavic countries.
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