Welcome to the series of startup / established businesses, so in this series, we have a new business that is pest control so let us discuss “How to Start Pest Control Business in India.”
Pest eradication is a common household problem that many seem to have a hard time addressing. Sometimes, the situation gets worse, and the insect’s damage items and parts of the house.
What are the things you should consider before starting your pest control business? First, this industry is not as easy as it looks, and with it comes responsibilities. Second, preparation is always vital to the successful eradication of different insects.
Lucky for you, this article sheds light on How to Start Pest Control Business in India?
#1: You Must Thoroughly Understand The Nature Of The Industry
A common mistake first-time pest businesses make is that their owners don’t 100% know the background of the field they’re tackling. If you want to start any business, you should go the extra mile and start educating
yourself regarding different topics and discussions. There are books and sites such as Pest Wiki that offer endless information about pest control, which is a good start. Overall, the business (and everyone in it) should know of the following:
- Excellent customer service
- Business operations
- Market strategies
- Product regulation
- Different chemicals
- Life cycle, eating habits, and life span of pests
- Strategic planning of pest control
#2: Ensure That The Business And Employees Have A License
A business that has licenses and certifications instantly boosts its credibility among potential clients. Many homeowners value a company that gives importance to education and have the initiative to apply for certificates. These credentials not only give you the right to operate, but some individual sellers require a license before they allow the purchase of different chemicals and products. There are regulations you should note and study so that the company can develop strategies that can help address any pest problem.
#3: Start An Investment With An Insurance Company
As mentioned, this industry has a lot of responsibilities and liabilities that can put a hole in your pocket if damage or accidents happen during operations. Dealing with dangerous chemicals and equipment poses a significant risk for both the client and your employee, which is why you should get insurance that covers the potential damage costs. Also, the law requires a pest business to acquire insurance.
#4: Start Personalizing The Face Of Your Business
Start giving your business a “face” that’s both attractive and easy to remember. A logo should consist of uncomplicated patterns and colors, and specific elements so that it’s pleasing to the eye. Along with the logo, a business name should have a uniqueness that can help anyone remember it easily when needed. Once you complete customization, you can now register your brand in the local government, which may take a minimum of six weeks to complete.
#5: Determine Your Target Market
Choosing a market you want to serve is more accessible than selecting only a specific service to give your clients. You can easily create your business model and specify what you want to do. Here are the types of pests you can choose from:
- Seasonal pests: ladybugs, spiders
- Wildlife pests: skunks, squirrels, pigeons
- Occasional pests: ants, beetles, centipedes
- Invasive pests: bedbugs, cockroaches, termites
Once you decide on which type of pest market you want to address, focus on the customers who need it. It doesn’t matter if the service is residential or industrial, as long as you aim to give clients a solution to their pest problem that can garner great reviews.
#6: Fix The Company’s Profile
Nowadays, social media is the easiest way to let customers know of new business and its excellent services. Choosing which platforms you should focus on is essential because it can determine how it reaches your potential customers. Being a first-time business owner, you should start by developing a website that contains
- The services you offer
- Background of the company
- Frequently asked questions (FAQs)
- Contact numbers
- Certificates and licenses
You can now start creating profiles on social media platforms such as Instagram, Facebook, or Twitter. Take note of each platform’s allowable number of characters to know how you can endorse your services correctly.
#7: Carefully Plan Your Employees’ Attire
Professional pest control services always value their customers’ safety as well as their employees. Repetitive exposure to different chemicals can gradually affect a person’s health if not addressed immediately. Spills and
accidental inhalation can happen, which is why Personal Protective Equipment should be the top choice. Health officers require the completion of the PPE’s components:
- Long-sleeved shirt
- Gloves that are thick and resistant to most chemicals
- Transparent eyewear/ goggles
- Face mask
- An apron
Although some companies don’t put too much attention on investing in PPEs, you should do the opposite. Valuing the safety of everyone makes customers see how serious you are in this line of work, especially regarding everyone’s health and safety.